COMMERCIAL RADIO TRACKING
Servicing and tracking singles to approximately 100-200 commercial radio stations in Canada in any given format (AC, Hot AC, Country, CAR, Top 40). Last Tango Productions supplies both radio tracking services and radio promotions (give-aways, weekly stat reports, arranging interviews, etc.). Feature play, regular rotation and chart positions are the goals of radio tracking and promotions. Commercial radio includes both BDS/Mediabase reporting and non-reporting stations in major and secondary markets from coast to coast as well as Stingray, Sirius, and other specialty radio. On a weekly basis, Last Tango Productions compiles and distributes stat reports to commercial radio music directors detailing radio play, chart numbers, tour dates, recent press reviews and interviews, video play, TV appearances etc. in order to support and promote radio play, radio adds and chart numbers.
NATIONAL PRESS & PUBLICITY
The servicing of full album/EP releases to (2000+) key press and music bloggers across Canada (and internationally) as well as weekly strategic follow-up with a particular focus on Canadian media. Follow-up in order to secure album reviews, issue dates of features and reviews is included. Contacts include dailies, weeklies, monthlies, trades, campus press, online media and music bloggers interested in reviewing and featuring new releases.
Last Tango Productions also maintains a database and relationship with at least 4000+ international music bloggers from around the world (for more intensive international follow-up campaign please see International Promotions above).
Music reviews add content to social media campaigns, increase an artist's online presence, support radio play campaigns and help to increase an artist's fan base.
In the case of a CD release party, showcase or other special event, Last Tango Productions services include supplying media releases and digital releases to applicable local, regional and national media including print and online press, radio and television for the purposes of arranging interviews, live appearances and performances, listings, feature stories, coverage and attendance of media at the event and providing consultation with regards to advertising and additional promotions.
Last Tango Productions has a close and respected relationship/partnership with Believe Digital, a leading music digital distribution company for independent labels and artists. Artists cannot sign with digital directly, they must be under the roster of a recognized company/label that Believe is willing to partner with. In partnering with Believe Digital, Last Tango Productions can offer artists distribution worldwide in a network which includes a wide range of digital music services such as iTunes, Amazon, Deezer, and Spotify, video streaming services such as YouTube and Dailymotion, and mobile services such as Telus and Rogers and many more. Believe/Last Tango Productions offer innovative digital distribution and promotion technology integrated with several hundred digital music stores worldwide. Their direct agreements with digital music services to guarantee higher revenues and quick and efficient digital distribution of your music with local trade marketing teams with access to key services that can leverage their local market share and contacts to properly position your releases.
INTERNATIONAL RADIO TRACKING & PUBLICITY
Non-commercial radio tracking: includes servicing and follow-up to all applicable genres/formats/shows in the U.S. reporting to Spinitron, NACC, Medium Rotation, Earshot and more. Includes specialty non-commercial and commercial radio shows, college radio, public radio, satellite, internet, community radio and more.
International media: includes servicing (and strategic follow-up) to more than 4000+ music bloggers worldwide throughout North America and beyond for music reviews, plugs, features and more.
International music reviews add to social media campaigns and support radio play and increases fan base. Airplay in the U.S. provides a base for touring artists as well as adding to social media and increasing fan-base. U.S. airplay is a natural extension for Canadian non-commercial radio promotions and helps lengthen the life of a release.
Servicing and tracking full CDs to approximately 100-200 non-commercial stations including campus, community, Canadian based internet and CBC programs as well as other specialty radio (i.e. Stingray, Sirius, etc.) nationally. Campus stations include all Canadian stations reporting to Earshot, Spinitron and NACC. CBC radio consists of all applicable network-based music programs and specialty programs.
Last Tango Productions tracks non-commercial radio on a weekly basis to ensure the arrival of CDs/digital servicings and to secure airplay and chart positions (where applicable).
Publicity support includes servicing the full album/EP releases to all applicable media contacts including print press, television and radio with the purpose of arranging interviews, live appearances and performances, listings, coverage and feature stories nationally.
The benefit of Last Tango Productions is that we come with an in-house team of PR and radio promo in order to support tour dates and also garner the confidence of venue and festival bookers.
The ease of booking venues/tours increases once an artist has developed a fan base local to the venue which is traditionally done through radio tracking and pre-publicity (see detailed services for radio tracking and publicity for CD/EP reviews above).
BOUTIQUE/NICHE RETAIL MARKETING
As a new national servicing strategy that will make the music of the acts they represent available for in-house play in specialty boutiques and cafes across the country, Last Tango Productions now digitally services singles or full EP/CD to Canadian based niche specialty retail boutiques and coffee shops across Canada. To date Last Tango Productions has a growing user base of more than 200 specialty retail outlets in major cities across Canada to allow for even more exposure than traditional services and which will support those media and radio campaigns already in place. This ongoing expansion of promotional services is tied to and geared towards complementing the already existing and likewise expanding and adaptive range of publicity and radio tracking services offered by Last Tango Productions in response to a fast-changing musical landscape.
All campaigns are supported with social media.